Ariana
Miyamoto entered the Miss Universe Japan beauty contest after a mixed-race
friend committed suicide. And she endured abuse after winning the crown because
of her skin colour.
Far from
being put off by the backlash, Miyamoto resolved to use her new-found fame to
help fight racial prejudice -- in much the same way British supermodel Naomi
Campbell broke down cultural barriers in the fashion industry a generation ago.
"I'm
stubborn," said Miyamoto, the daughter of a Japanese mother and black
American father, who turned 21 on Tuesday.

"I
was prepared for the criticism. I'd be lying to say it didn't hurt at all. I'm
Japanese -- I stand up and bow when I answer the phone. But that criticism did
give me extra motivation," she told AFP in an interview.
"I
didn't feel any added pressure because the reason I took part in the pageant
was my friend's death. My goal was to raise awareness of racial
discrimination," added Miyamoto, who was bullied as a schoolgirl growing
up in the port town of Sasebo, near Nagasaki. 
"Now
I have a great platform to deliver that message as the first black Miss
Universe Japan. It's always hard to be the first, so in that respect what Naomi
Campbell did was really amazing." 
After
Ariana Miyamoto's victory in March, many critics complained the Miss Universe
Japan title.
Social
media lit up after Miyamoto's victory in March, many critics complaining the
title should have gone to what they called a "pure" Japanese, rather
than a "haafu" (the Japanese pronunciation of "half", a
word used to describe mixed race). 
Miyamoto,
who turns heads in Japan with her caramel skin and height of 1.73 m (5 ft 8
ins), admitted she has had to toughen up.
"I
used to get bullied as a kid but I've got mentally stronger, to protect
myself," said the model, whose first language is Japanese, screwing up her
nose in mock horror when handed an English menu by a waitress. 
"When
I was small I stood out and always felt I had to fit in with everyone. I'd try not
to bring attention to myself, but now I say what I feel. I do things my own
way.
"I
want to start a revolution," Miyamoto added with a laugh. "I can't
change things overnight but in 100-200 years there will be very few pure
Japanese left, so we have to start changing the way we think."

"I
used to get bullied as a kid but I've got mentally stronger, to protect
myself,"  
The
hostility Miyamoto faced sits at odds with a government-sponsored drive to
promote the country overseas as "Cool Japan" and entice foreign
tourists for the 2020 Tokyo Olympics.
Some
point to the success of mixed-race celebrities such as Rola -- a model of
Bengali, Japanese and Russian descent -- and half-British singer and actress
Becky as proof of Japan's openness to change.
"It's
possible that some conservative people might feel Ariana Miyamoto doesn't fit
the traditional Japanese image to represent the country," said
psychologist Yoko Haruka, a regular on Japanese TV. 
"It's
just the shock of the news. But she certainly has the chance to be a pioneer,
and it's an excellent opportunity for Japan to become more globally
aware." 

"In
Japan there are hardly any black models or TV personalities," says Miss
Universe Japan …
Miyamoto
argues that any shift still favours Caucasian or Eurasian lineage in an
overwhelmingly homogenous country, where multi-racial children make up just two
percent of those born annually. 
"In
Japan there are hardly any black models or TV personalities," she said.
"Most celebrities are like Rola or Becky. Hopefully I can help create a
Japan where anyone can make things happen."
Should
Miyamoto win the Miss Universe finals later this year, she would spend a year
living in splendour at New York's Trump Towers -- and her influence over issues
close to her heart, which also include gender identity disorder, would be
greatly enhanced.
But
despite her noble intentions, Miyamoto has no plans to run for political office
just yet.
"I'd
like to use my position to become a leader," she smiled. "I'm like a
sponge -- always absorbing new things. But I haven't thought too deeply about
politics yet. It's still a bit early to think about becoming Prime
Minister!"
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