Diggins, a player for the WNBA’s Tulsa Shock, will front “40/40 Live,” described as a talk show focusing on “the worlds of hip-hop and sports celebrity.” It’s part of Time Inc.’s new plan to produce original video content ranging from sports to relatiy to pop culture.
Co-produced by Jay Z’s media group Life+Times, the show will
“provide a fresh and unfiltered conversation around sports, fame, music.”
Time’s
new digital video initiative will create content for the group’s sites, as well
as for syndication by Amazon and CBS
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