Gwen Jimmere,
the founder and CEO of Naturalicious, is the first Black woman to
patent a natural hair care product. In the fast-growing natural hair
care industry, Ms. Jimmere's company has become a global success,
although she has not forgotten her humble beginnings.
Jimmere's
natural hair journey began when as a divorced mother with a toddler son
vying for attention, she needed to find a way to groom and style her
hair more quickly. Jimmere began mixing up a product for her hair needs
using Moroccan rhassoul clay. After she created a quicker, one-step
product for her curls, Jimmere's friends began demanding the product.
With
her mother's encouragement, Jimmere started the the patent process for
her Moroccan Rhassoul 5-in-1 Clay Treatment, which does the job of
cleaning, conditioning, deep conditioning, detangling and leave-in
conditioning, all in one product. While similar products of the sort
have existed in the past, none were based on the rhassoul clay formula
crafted by Jimmere.
Based in Michigan, the two-year-old Naturalicious
line can be found in Whole Foods, Indonesia, Trinidad and Tobago, and
she hopes to expand to South Africa as well. There are two lines geared
for either coarse or fine hair, along with a skin care line.
In
a brief chat with Jimmere, she explained that the basis of her hair and
skin products is to cut down the time to style and prepare for the day
while maintaining an emphasis on quality.
As
a mother, she and other mothers are not just focused on their own hair
but the hair needs of their children as well. Jimmere also said that
the natural hair care products get quite expensive, especially for those
just starting the process of transitioning to natural hair.
In
other interviews, Jimmere said that while obtaining the patent has
allowed her to expand her business, it was a tough 15-month process. She
says she was inspired by other pioneers like entrepreneur Madame C.J. Walker, who also owned a patent on a hair care product.
Jimmere
also co-founded Pitch Proof, a company that coaches budding
entrepreneurs on how to obtain funding and investment for their
respective business ventures.
5 comments:
Women are achievers
Nice one they are really trying
When will they arrive Nigeria?
Wooooow.....she try
Great peope
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