Its always an encouraging sign when pop culture recognizes the
humanity of a baby in the womb. This year, a comical new Doritos commercial
shows an unborn baby reacting to his father on an ultrasound screen.
This year, a comical new Doritos commercial shows an unborn
baby reacting to his father on an ultrasound screen. The 30-second commercial
shows a father and mother in a doctor’s office watching the ultrasound of their
unborn baby boy. As the father snacks on a bag of chips, he notices that his
unborn son is reaching out in the womb, grabbing for the snack. As the father
moves the chip near his wife’s stomach, the baby reaches out again.
The commercial is one of three finalists in a contest that
the chip company is running in advance of the Super Bowl. The winning
commercial will air during the big game on Feb. 7, according to the company
website.
Peter Carstairs, a Melbourne, Australia filmmaker who
created the life-affirming commercial for the contest, said he was inspired
after seeing his second child, Freddy, on an ultrasound screen. Carstairs said
the ultrasound image that he used in his commercial actually is his son Freddy,
who is now 9-months old.
Though Carstairs manipulated his son’s ultrasound image for
the commercial, his portrayal of unborn babies isn’t far from the truth.
Studies have shown unborn babies reacting to various stimuli in the womb,
including music and sound. Researchers also found that unborn babies develop a
sense of taste in the womb and learn to recognize the flavors and spices of the
culture’s cuisine.
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