The social media mogul, Facebook knows everything there is to know about us already. Whether it has to do with how old you are, or how much money you have or even what type of burritos you prefer to eat. And they are using this data to sell ad placements to their clients. Hopefully, you didn’t think that Facebook was making all of their money from users like you and I that just spend hours upon hours searching for the latest memes?
However, rest assured that Facebook is not actually selling any of our data to a third party, which would be illegal. Instead, they are just collecting that data to know where best to place ads that are similar to what we like to do. If you enjoy painting, then they know to include you in the group where you will see all of the art related ads, and so on.
But this new step that Facebook is taking somehow implements a strategy where they don’t have to only target Facebook users. They want to target everyone, especially those that are part of a generation that doesn’t utilize Facebook and other forms of social media. While broadening the reach of its ads could also help Facebook compete with Alphabet, the mother company of Google, some may think the sales generated from ads targeted at non-users will be minuscule.
Two years ago, Facebook came out with an advertising tool that they referred to as the Facebook Audience Network and it helps businesses to display their ads in third party apps outside of Facebook. However that network of theirs only covers people with Facebook accounts still.
However, earlier this week Facebook and its tech firm announced that its marketers will be able to display their ads to anyone who visits within their network, even if they are not registered Facebook members.
No comments:
Post a Comment